Study Shows Sharing Memes on Social Media Directly Linked to Changes in Human Behaviour

Big Karma can exclusively report the results of a new scientific study, which shows that sharing internet memes of questionable origin directly influences human behaviour in a substantial way.

The study, undertaken by The University of Crédule in France, involved 50 volunteers being exposed to a number of internet memes, covering issues such as GMOs, corrupt governments, spirituality and chemtrails. The volunteers were asked to detail their views on the issues, before and after meme exposure.

Dr.Latwowierny, the lead scientist, told us:

‘We initially hypothesised there could be no substantial change in people’s behaviour and views on radical issues, as a result of stumbling across internet memes shared on social media.

We previously thought meme sharers were mostly lazy, misinformed individuals who like to come across as edgy and politically astute, without providing any concrete evidence for their arguments and beliefs.

It turns out we were wrong. On behalf of the entire scientific community, we would like to apologise to everyone who has ever shared a controversial, politically challenging meme.

We deliberately chose subjects who are could generally be regarded as ‘skeptical’. You know, the type of people who base their views around solid evidence, sound reasoning, and reliable sources. Some were even other scientists!  These people are less likely to instantly believe whatever they are told on the internet, and typically achieve positive scores on the Stroud Sheeple Scale.

The results concluded that 41 out of 50 subjects described feelings of ‘new understanding’ and ‘cosmic truth’, after scrolling through a newsfeed belonging to a page called ‘The Mind Unleashed.’ The key qualities of a good meme were found to be those with quick, sarcastic, unsubstantiated catch-phrases. Memes performed poorly if they cited or directed users to a source.

We interviewed one experiment participant named Jaques, who told us;

“I’m a professional Meteorologist, so I’m a big fan of the weather, especially clouds. They’re my fave! I often had conversations in the past with people who believed in chemtrails. As I’ve spent the last decade at work being exposed to extensive evidence disproving their existence, I used to think it was a load of old bollocks.

It wasn’t until a guy from Bedfordshire, with a profile picture of himself doing fire poi, changed my mind. I added him on Facebook after camping next to him last year at Boomtown Festival. He posted a meme about chemtrails. Only then did I finally realise that they are real, and are definitely something to be concerned about.

The meme had grainy picture of some kind of plane, what type is not really important. The plane had white trails coming out the back of it. The text underneath, in a hard-hitting, truthful font, said ‘These are normal contrails, shut up and watch TV!’

How stupid I was to blindly follow what I was told by experts and scientists, who possess depth of understanding regarding aviation, cloud formation and weather patterns! It’s made me want to take action, so next time I’m at a house party I’m going to raise awareness of the issue by ranting about it at 5am to a couple of people too chonged to reply with anything but a grunt. That way you get more talking time, and people can’t interrupt with distractions like common sense or interesting, light-hearted conversation.”

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